Brand Building in the New Millennium!

by: Shaleen Wohrnitz 

Business owners want to get their name out there; they want more customers; and they want to make more money. They know that in this new millennium, Brand Building, marketing, advertising and promotion of their business and the type of clients they have are vastly different to a few years ago.

Most don’t know how Public Relations fits into their Brand Building strategies. When it’s laid out for them, with a ton of ideas, most get excited about the prospect of building their brand using PR.

Most don’t know how Public Relations fits into their Brand Building strategies. When it’s laid out for them, with a ton of ideas, most get excited about the prospect of building their brand using PR.

Most don’t know how Public Relations fits into their Brand Building strategies. When it’s laid out for them, with a ton of ideas, most get excited about the prospect of building their brand using PR.

Brand Building is not magic created by a wave of a wand! It’s done by some genius in your Marketing Department. It’s actually clever ideas, well executed, to make your company stand out.
It comprises a host of things: logos, service, colours, taglines, advertising, website, brochures, online profiles, events, products and a bunch more. These are the things a business owner never gets close to handling.

We’re dealing with a very different market to 10 or 20 years ago.
Today we have to be faster, better and more creative than ever before.
How do you grab the attention of a generation that has the attention span of minutes and who, by their own admission, bore easily? What message do you give them? How do you present your company to them, so that it grabs their attention?

Create positive interactions with your Brand.

Give that new-generation client a purpose. Have you noticed how strongly people react to the smallest thing on social media, whether it’s true or not? So, to attract attention, give them a purpose they can identify with. They may never role their sleeves up to do anything themselves, but they will support your endeavours to do something about it.

Make your company known with the correctly designed events or activities that grab and hold the attention of your public.
If you are a business owner, I want to talk to you about building your Brand!

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Digital Marketing is Vital

What is Digital Marketing –
Taking Businesses into the 21st Century.
by Shaleen Wohrnitz